A couple of months ago I reported on a press release from Holland America where it was announced that cruise ships would stop in Loreto (click here for that article).
This morning I received a message from Holland America with more details. As you can see from the details above, for less than $1000 you get a round cruise trip from San Diego all the way to Puerto Vallarta. But here's the cool thing: you also stop in Loreto! Click here for the on shore excursions available in Loreto - I bet Loreto Bay is happy. :-)
Notice Holland America explicitly mentions Loreto in the message: